Graphic Design

Design, as a means of visual communication, has been near to my heart for many years now. Starting work at a newspaper, I learned the ropes, starting with minor ad corrections and scanning countless thousands of car photos. From there things picked up, and I was quickly working on ad layouts, progressing through to directing the art and layout for the 7 local weekly publications, working on section and feature layouts, front cover designs and advertising. During this time, I was studying at university, getting a grounding in visual communication principles and theory, visual perception, colour theory, psychology and all the subtleties and nuances that make up the field.

Since the newspaper, I extended into corporate work, taking on a number of clients who were startups or companies going through rebranding. I also worked in a studio behind a print shop, developing visual material for a wide range of businesses, from restaurants and local shops through to large corporates. Subsequently working in a studio that focussed on boutique clients provided me with a chance to work more in magazine and book design, digital retouching and also corporate identities.

Publication: See It Hear It! Hear It Play It!!

This fully revised edition is being produced to bring the older version up to date with modern themes and techniques. Competing with a range of publications available on the market, this redesign needed to look professional and of course be relevant to those purchasing the …

Skills: Digital Imaging, Graphic Design, Layout
Special Promotion: A Gathering of Friends

This project is one that I was very honoured to be asked to contribute to; remembering a number of friends who died in a car accident ten years ago with a dinner event, the proceeds of which will go to a particularly relevant charity.

Using a …

Skills: Advertising, Copy Writing, Graphic Design, Layout
Publication: Everyday Health

Everyday Health is a quarterly publication for gluten intolerant people, highlighting alternative recipes, health related news and articles that deal with coping with the condition. It also features a range of advertisements for specialty food manufacturers.

Working for Red Studio, I laid …

Skills: Advertising, Digital Imaging, Graphic Design, Layout, Publication
Publication: Gluten Free Recipe Book

Gluten Free Cookbooks Cakes Muffins and Loaves is a 104 page recipe book, published in full colour gloss, distributed around bookshops and health food shops.

Working for Red Studio, it was an extensive project, undertaken with copy supplied in text format via …

Skills: Digital Imaging, Graphic Design, Layout, Logo Design, Publication
Advertising: Whistler Writers Festival

I was approached to design some promotional material for the annual writers festival, with the theme to be integrating writing more into the digital field, film, tv and online. I designed a poster and accompanying post card that was sent to a range of people …

Skills: Advertising, Concept, Digital Imaging, Graphic Design
Feature Layout: Australia Day

This layout was created for the annual Australia Day feature, which attracts a huge number of advertisers who are keen to get their message seen where people are looking up details for parades, events and concerts. The montage created in the country outline was using …

Skills: Concept, Digital Imaging, Feature, Graphic Design, Layout
Corporate: Prophet Home Loans Instores

With their newly created corporate ID, the boys at Prophet Home Loans were keen to get their storefront up and looking as professional as they were. A sequence of hanging posters were produced to sit in the windows, and within the office itself. The character …

Skills: Advertising, Graphic Design, Illustration, Layout
Corporate: Prophet Home Loans

This small home loans broker required an identity to play with the big boys. Logo and corporate collateral were produced along the theme suggested by the client, with a focus on a modern, clean design.

Skills: Corporate, Graphic Design, ID, Illustration, Logo Design
Corporate: Merricks North Organic Foods

This small organic foods company required an ID for their business that would separate them from the other local producers, and look professional enough to stand up against the larger manufacturers.

Working for Red Studio, their logo design was completed, then used …

Skills: Corporate, Graphic Design, ID, Illustration, Layout, Logo Design
Corporate: Tidal Concepts

Tidal Concepts was a new company specialising in corporate development and marketing strategy for small to medium businesses. With the tagline “Make waves for small businesses”, and a keen interest to reflect the coastal region, the logo created evoked images of waves, whilst being simple …

Skills: Corporate, Graphic Design, ID, Illustration, Logo Design
Corporate: Coastline Design Logo

Coastline Design was my corporate entity for a number of years, providing design, branding, web development and marketing services to a range of businesses. As my own worst client, development of this logo was arduous, and I wished at times that someone else would just …

Skills: Corporate, Graphic Design, ID, Illustration, Logo Design
Corporate: Panorama Theatre Company Logo

This pro-bono logo design was for a local theatre company, whose members included a good friend of mine. Capturing the musical theatre focus of the group was important, as well as designing a logo that could be used on a range of mediums, including billboards, …

Skills: Corporate, Graphic Design, ID, Illustration, Logo Design
Feature Layout: Autumn Homemaker

This Homemaker focussed on some of the jobs that need to be done around the home as the weather cools down, and as such, the design needed to reflect some interior as well as exterior photographs. The theme was tied together with the colours and …

Skills: Concept, Digital Imaging, Feature, Graphic Design, Layout
Feature Layout: Cranbourne Cup

The annual Cranbourne Cup country horse race attracts people in their thousands from across the nearby farms and towns. As a popular event, it is well supported by local businesses, with this support coming in sponsorship, supplies and advertising support. This feature generally ran 8 …

Skills: Concept, Digital Imaging, Feature, Graphic Design, Layout
Corporate: Classic Boat Festival Logo

The Classic Boat Festival needed a new logo to run in their marketing campaign, and were keen to get something with a nautical flavour. It needed to be more traditional than modern, with a friendly and old-worldly charm. The illustration was made from a supplied …

Skills: Corporate, ID, Illustration, Logo Design
Corporate: Deskpad

Each year, the deskpad is produced and distributed to all advertisers, through their sales reps. It needs to be current and visually appealing, but also functional and practical enough to actually be used. This design utilised a lot of high quality photography from the year’s …

Skills: Concept, Digital Imaging, Graphic Design, Layout
Advertising: Eagle Ridge Winter Golf

This prestigious course was having difficulty attracting clientele during the colder months, and therefore put together a promotional package involving some other businesses. It was then up to the paper to come up with the appropriate advertising to sell the message. I created a number …

Skills: Advertising, Graphic Design, Illustration
Publication: Food, Wine and Arts Coast

This DL-sized, special publication was produced as a accompaniment to a quarterly tourism magazine, with its specific focus allowing for a more targetted approach in all aspects of production; advertising sales, editorial and design. This cover was produced with photographs taken by staff photographers, and …

Skills: Digital Imaging, Graphic Design, Illustration, Layout, Publication
Advertising: Fruit and Vegie Superstore

A new produce market was coming to town, and the newspaper reps were keen to get their business before the competition. This ad was produced as one of a series, providing the advertiser a range of options, or the potential to cycle different ads with …

Skills: Advertising, Graphic Design
Advertising: Terracan

This new Hyundai model was fresh from the factory and needed a push to compete with its rivals. This ad was produced to sell to the local dealer, using manufacturer provided photos.

Skills: Advertising, Copy Writing, Digital Imaging, Graphic Design